Are you struggling to reach new customers on social media? You’re not alone! Social media reach is at an all-time low, and it can be tough to get noticed in a sea of competitors. But fear not, because there’s another platform that could help you stand out: YouTube! In this blog we are going to look at the type of video content that will help local customers find you and get in touch!
YouTube is more than just a place to watch cat videos and music videos (although, those are great too!). It’s actually the second largest search engine in the world, right behind Google. This means that if you have content on YouTube, your balloon business has the potential to show up in search results for potential customers who are looking for balloon decor in your area.
So what type of content should you put on YouTube?
The possibilities are endless! When thinking about what type of content to put on YouTube, it’s important to consider what potential customers might be searching for. Here are a few ideas to get you started:
- Event-specific content: Customers may be searching for balloon decor for specific events, such as birthdays, weddings, christenings, or corporate events. You could create videos that show off your best balloon designs for each type of event, or offer tips on how to incorporate balloons into the decor for a particular event.
- Local venue content: If you’re looking to attract customers in a specific area, it’s a good idea to create content that is relevant to local venues. Often potential customers are searching for venues or looking for inspiration on how to decorate a venue they have booked. You can really tap into this and attract potential customers… For example, you could create videos that showcase your work at popular wedding venues in your area, or provide tips for incorporating balloons into the decor of local event spaces.
- Colour scheme content: Customers may also be searching for balloon decor that matches a specific colour scheme. You could create videos that showcase your work using different colour combinations, or offer tips on how to incorporate balloons into a specific colour scheme.
- Themed content: Often customers may be looking for balloon decor for a certain theme so it might be boho wedding, or dinosaur birthday for example. If you have done work in certain themes upload compilation videos of your balloon decor to showcase what you could offer to them for their event.
- Combine all 4!: If you have done a certain event at a local venue then upload it but be sure to incorporate the venue name and type of event in your title along with the colour or theme of the event to get found by local customers.
By creating content that is tailored to the needs of your potential customers, you increase the likelihood of showing up in local search results. Additionally, by including relevant keywords in your video titles, descriptions, and tags, you can further improve your chances of being discovered by customers in your area.
Show Why You Are The “Go To” Balloon Decor Company in Your Area!
While creating content that showcases your balloon designs and expertise is important, it’s also a good idea to include content that helps potential customers get to know you and your business on a deeper level. Here are a few ideas for content that can help you showcase your personality, brand values, and customer reviews:
- Introduction video: Create a video that introduces yourself and your business. Share a bit about your background, how you got into balloon decor, and what sets your business apart from others. This is a great opportunity to showcase your personality and values, and help potential customers feel like they’re getting to know you on a personal level.
- Behind-the-scenes content: Consider creating videos that give potential customers a behind-the-scenes look at your business. This could include footage of you and your team working on events, setting up balloon decor, or even just brainstorming new designs. By giving customers a peek behind the curtain, you can help build trust and make them feel more connected to your business.
- Testimonials and reviews: Customer reviews are a powerful tool for building trust and credibility with potential customers. Consider creating videos that showcase customer testimonials and reviews. This could include footage of happy customers talking about their experience working with you, or even just screenshots of positive reviews on sites like Yelp or Google.
By creating videos that showcases your personality, brand values, and customer reviews, you can help potential customers feel more connected to your business and build trust and credibility with them. When they see that you’re not just a faceless business, but a real person with real values and happy customers, they’ll be more likely to book with you for their next event.
It’s not all about the videos!
Written content is important too! Whilst technology is advancing currently it is difficult for search engines to know what is in videos. Make sure to include thorough descriptions of your videos with relevant keywords. This will help your videos show up in search results and make it easier for potential customers to find you. You could even create blog posts or provide a transcript to go along with your videos to give even more information to your audience.
And speaking of keywords, they’re essential for helping your content get discovered. Think about what people might be searching for when looking for balloon decor. What are they likely to type into the search bar? Use those keywords in your video titles, descriptions, and tags to improve your chances of showing up in search results.
In conclusion, having content on YouTube can help your balloon decor business reach more potential customers than just relying on social media. It’s a search engine that can work in your favour if you create valuable and engaging content, use relevant local and balloon keywords, and include written descriptions. So why not give it a shot and see how it can help your business grow?
Happy balloon decorating!
ABOUT SONIA
Hi there! It’s so great to have you here! Having grown my own balloons and venue decor business I now really want to help you grow a profitable and successful business too! I can’t wait to see where your journey takes us! Make sure you come join us in the FREE community
Balloon Biz Academy Community
and accelerate the growth of your business – The Quick and Easy Way!
Until next time… Stay Amazing!
Sonia x
