Are you a balloon decor business owner who is constantly being drawn to new, shiny opportunities? Do you find yourself dabbling in different crafts and marketing strategies without seeing the results you had hoped for? In this blog, we’ll explore the dangers of shiny object syndrome and the importance of staying focused on your business goals.

What Has Magpies Got To Do With It?

My fascination with magpies started young because my Nan, who I was very close to, loved them. She often said I reminded her of a magpie… flitting about the house and garden, captivated by all the shiny things… As I’ve gone on to develop my businesses, I often think about her words. Just like magpies, I have a fascination with bright, shiny objects—not real objects, although I am partial to a bit of bling, it must be said…

I’m talking about the latest shiny new opportunity that comes before me. It might be a new craft or business opportunity, that I get swept along by. The creative need in me thinks, “Ooo, I would love to do that,” and it’s not long before I’m thinking, “I could make that and sell it in my business!” In the blink of an eye, I’m online researching it, ordering all the supplies and equipment, and setting out to give it a go… Sometimes I never even get round to making it because to be honest… I didn’t have the time to do it in the first place… but that never seemed to stop me…. I wasted so much time and money and my business growth suffered as a result…

The same thing also happened with my marketing in the early days… There are so many things you could do to market and attract customers, and I tried them all! Anything new that came out, I was first in line to give it a go in my business. Many of them didn’t have the outcome I hoped for or what the influencers were promising. I quickly became disillusioned… I wasn’t gaining momentum as quickly as I hoped.

Being easily distracted by new opportunities can lead to a lack of focus in your business. Trying out too many things at once can be ineffective and wasteful, resulting in slower momentum and even burnout.

When I started my business, I was eager to try out all the different marketing strategies I could find. I tried everything from social media ads to print ads in local publications. I even went to local events to hand out flyers and business cards. Anything that promised to help me reach more customers, I was willing to try.

The Problem With Bright Shiny Object Syndrome

The problem with trying all these different strategies at once is that I didn’t give any of them enough time or focus to work… I was constantly switching between tactics, and I wasn’t able to track which ones were actually bringing in customers. I was simply trying everything and hoping something would stick and turn my business into an overnight success…

As a result, my marketing efforts were disjointed and ineffective. I wasn’t seeing the results I had hoped for, and it was frustrating. I felt like I was spinning my wheels and wasting my time and money on marketing that wasn’t working.

The Secret to Success Is Focus

It wasn’t until I took a step back and analyzed what I was doing that I realised I needed to focus… I needed to focus on core products and on just a few key marketing strategies… I needed to determine what was working and what wasn’t, and then double down on the tactics that were bringing in customers.

Once I started to focus on just a few key strategies, I was able to track my progress more effectively. I could see which tactics were working and which ones weren’t, and I could adjust my approach accordingly. This allowed me to be more strategic with my marketing and to optimise my efforts for maximum impact.

Concentrating on one thing at a time can be much more effective than trying to do everything at once. By focusing on a few key marketing strategies and doing them well, you can be more strategic and track your progress more effectively.

In the end, the lesson I learned was that it’s better to focus on a few key business strategies and do them well, rather than trying to do everything at once. This approach allows you to put more time and energy into each tactic, which increases the likelihood that it will be effective. It also allows you to track your progress more effectively and make data-driven decisions about your marketing strategy. So, if you’re just starting out, I would encourage you to take the time to determine which core products and marketing strategies will be most effective for your business and focus on doing them well.

So, the next time you are tempted by a bright, shiny opportunity, consider first if it will help you gain the momentum you want in your business… Will it add value to your business, or will it just distract you from your current focus? Don’t be like me and fall into the trap of shiny object syndrome. Instead, stay focused, stay true to your goals, and you’ll achieve the success you’re looking for.


Hi there! It’s so great to have you here! Having grown my own balloons and venue decor business I now really want to help you grow a profitable and successful business too! I can’t wait to see where your journey takes us! Make sure you come join us in the FREE community

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and accelerate the growth of your business – The Quick and Easy Way!
Until next time… Stay Amazing!
Sonia x

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